Think of commercial portraits and the first thing that will probably pop into your head is a head and shoulders shot of someone in a suit against a plain background. This is a somewhat outmoded and clinical way of introducing yourself and your team to prospective clients.
Far better to have photographs that convey the culture of the business and personalities of you and your team. The images still project professionalism and expertise but, in addition, they start the process of building a relationship before the clients have even met you.
This is exactly why Clare and Bill approached me to take a series of pictures of them for their consulting business. They have a great working relationship and it didn't take much to get them to relax and enjoy the photo shoot. They both had a number of really awful jokes up their sleeves, hence the laughter.
Here are a few examples of the images they now have with which to entice new customers - a good mix of fun, working shots and some non-stuffy 'headshots.'
Many thanks to the beautiful Mere Court Hotel, Knutsford Cheshire for providing the location.