Use the power of pictures to tell your story

I love photographing people who come to me and ask for "more than just a headshot." They have realised the power of images to promote themselves, their brand and their story.

Sarah Pickles wanted to go one big step further and write her story about fighting stage three breast cancer  and as part of that process she wanted images that would show her personality and most importantly, inspire others to fight too.

Sarah's sense of style - fashion and beauty - are also key to her brand and how she promotes her beauty school and it was essential that the photographs captured that too.

The beautiful vintage decor at Violet's Vintage Teas

It was obvious from the start that we needed a unique venue for the shoot, somewhere with a strong authentic vintage look and we were very lucky to be able to use a beautiful private home that is the secret location for Violet's Vintage Teas. Aside from providing the perfect location for the shoot, it gave us our theme of a vintage afternoon tea (and of course cream cake and cups of tea to keep us going!)

Cake home made by Violet's Vintage Teas

It can be quite hard to be in front of the lens but Sarah was a natural and we also found that it helped to role play! I think we probably got a bit carried away with pretending that Sarah was a high society lady telling me all the gossip (made up of course!). Here are some of my favourite shots from the shoot.

This lovely photograph (below) is Sarah's official headshot and has been used on the front of Vita magazine - the national magazine for breast cancer care and is also on the back of Sarah's book.

CREDITS: Sarah's book "The Shock Factor - Sarah's Story: beating breast cancer one day at a time" is out now and available from Amazon. I love that a very good mutual friend of ours was editor, proof reader  and mentor to Sarah on this book: Sian-Elin Flint-Freel. Huge thanks also to Violet's Vintage Teas for opening up their beautiful home to us. 

Tell your brand story in pictures and stand out

I did a photoshoot for a client recently that gave me pause for thought and helped me to resolve a problem I'd been struggling with for a while. I knew I wanted to take my photography business in a slightly different direction but was finding it difficult to shape into a clear story.

In my head and, importantly, in my heart it's crystal clear. I want to work with people who are their brand - passionate individuals who have built up their businesses based on their love for what it is they do and out of values that guide them in their lives. I've made some progress already steering my business in this direction, working with artisan bakers, artists and florists, photographing not only their products but also their work place and them as the heart and soul behind the business. 

This is Emma, the driving force behind the Cheshire Flower School.

And this is Jenny of Parsley Pie Art Club Hale

(read more in my blog about this shoot)

These photographs can all be classed as commercial or business portraits but they are actually much more than that, incorporating clear signs of what the person does and also an insight into their personality.

When Naomi of Branching Out Online asked me to do a series of photographs of her that she could use throughout her marketing materials I was delighted. I know Naomi really well and am a big admirer of her ability to maximise businesses' online presence.

Naomi doesn't sell products that I could photograph beautifully for her, she sells her skill, knowledge, experience and passion for online marketing. She's certainly not alone in offering these services but she does stand out in how she "puts herself out there": she is her brand. She is bright, bubbly, friendly, open and insanely enthusiastic about what she does. That's her point of difference.

One of Naomi's trademarks is her use of vibrant colours and she put a lot of thought into how to make this come through in the photo shoot. All the way through we used props and colours that reinforced her branding and her vibrant personality.

Having a great online presence using apps like Snapchat, Facebook Live and Periscope.

Using appropriate props to allow you to get maximum use out of the images. This is how Naomi is using the images on social media.

Naomi also employs positive messages as a way to motivate and make images talk and I loved the props we used to convey this.

We were also very conscious of leaving space in the images to put marketing messages.

If I go back to the "light bulb" moment I had when I worked my way through these images, it was that I knew that I wanted to be more than a commercial photographer taking head shots for LinkedIn profiles... I want to tell people's story in pictures, capture what makes them and their business unique. Naomi knows the power of telling her story and uses it to build trust and loyalty, to make a powerful emotional connection with her target customer base.

She isn't afraid of sharing the low points as well as the highs and 2016 was a very tough year personally. We did some shots that reflected that and will allow her to share how she turned things around and has moved forward in a very positive way.

Have you thought about your brand story? It gives your brand a very powerful voice, makes it stand out, makes people want to connect with YOU. Why do you do what you do? If you can communicate this in words and then in pictures there'll be no stopping you!

If you are interested in booking your own photo shoot to tell your story get in touch.